The 58th Super Bowl took place yesterday at Allegiant Stadium in Paradise, Nevada and, as always, the football event was an absolute media spectacle. In the final game of the 2023 NFL season, the defending champions Kansas City Chiefs played against the San Francisco 49ers. Before kickoff, the show opened with some musical acts. First, musician Post Malone and soul singer Andra Day performed "America the Beautiful" and "Lift Every Voice and Sing" before country legend Reba McEntire performed the US national anthem.
The game got off to an exciting start right after kickoff, but in the end the 49ers dominated the first half and deservedly led 10:3 at halftime.
To sweeten the half-time break for the spectators, there was of course a big musical show. This time, R&B icon Usher had the honor to be on stage. In an impressive 13-minute show full of dancers, acrobats, outfit changes and a roller-skating dance routine, the singer performed his greatest hits and also brought some of his musician colleagues on stage for guest appearances. Included were Alicia Keys, H.E.R., will.i.am, Lil Jon and Ludacris.
The second half of the game was definitely tough and had a few twists and turns. The Chiefs equalized just a few seconds before the end of regular playing time. The game went into overtime and after a spectacular showdown, the Chiefs were actually able to win the game 25:22. Congratulations!
As the world's largest sporting event, the Super Bowl naturally has a gigantic reach. So advertisers dig deep into their pockets and pay seven million dollars for 30 seconds of airtime and outdo each other with creative and funny ideas, because a Super Bowl spot has to be something very special that viewers will ideally be talking about for weeks after it has been broadcast. Advertisers often get prominent support from stars from film, TV and sports. Here's our look at the coolest and funniest Super Bowl commercials:
David and Victoria Beckham poke fun at themselves and satirize a scene from the Netflix documentary »Beckham« for Uber Eats (
https://youtu.be/s4uxGe7gU5I).
In another Uber Eats spot, Jennifer Aniston can't remember her »Friends« co-star David Schwimmer (
https://youtu.be/Y7mLeyIETu0).
Chris Pratt looks like Mr. Pringles (
https://youtu.be/aYvDdZZ_FQU).
In a BMW commercial, Christopher Walken is confronted with a lot of imitators (
https://youtu.be/sfB-glrgn5o).
Arnold Schwarzenegger demonstrates self-irony in a State Farm Insurance commercial when he has difficulty pronouncing words correctly (
https://youtu.be/XunRZfH6b5k).
Lionel Messi plays soccer on the beach for Michelob Ultra and Jason Sudeikis aka Ted Lasso briefly considers whether he should join the game (
https://youtu.be/fcicwfR5Xx8).
Tina Fey hires a lot of body doubles for Booking.com (
https://youtu.be/0b2_Kzh6Ia4).
Jason Momoa delivers a wonderful »Flashdance« pastiche for T-Mobile with the »Scrubs« stars Zach Braff and Donald Faison (
https://youtu.be/YVeCwSWNLrM).
Jeremy Renner “feels good” with a Silk Protein Drink (
https://youtu.be/vXIzLpRRsVQ).
America’s Sweetheart Aubrey Plaza “is having a blast” with Mountain Dew (
https://youtu.be/pAdDi6G74mc).
And Jenna Ortega appears in an action-packed Doritos Dinamita spot with her two Abuelas Dina & Mita (
https://youtu.be/V3Y6tW7MoR8).
In some commercials there are cameos from other stars, but we don't want to spoil them for you ;).
Even without a lot of star power, Kawasaki shines with a small, bizarre idea (
https://youtu.be/Vpg2xfdbP8E).
Oreo shows that one cookie can change the course of the world (
https://youtu.be/rND84O4e2Eg).
The advertising from Reese's Cups is also wonderfully crazy (
https://youtu.be/sOH23Pup6AQ).
And of course Bud Light has another funny spot in the running and introduces us to the Bud Light Genie (
https://youtu.be/Cl--5P79iRs).
Of course, film studios also take advantage of the media hype surrounding the Super Bowl and this year it brought with it a load of trailers that some of us were probably already looking forward to. A few absolute highlights make the wait for the release date almost unbearable within seconds.
Marvel Studios released the long-awaited trailer for the third part of DEADPOOL. Action-packed scenes and extremely charming humor once again characterize the anti-hero, who is played by Ryan Reynolds. But with him comes the X-Men favorite Wolverine, played of course by Hugh Jackman. We are really excited about this combination!
Another Ryan turns the film world upside down, because there are crisp insights in the trailer for THE FALL GUY. Ryan Gosling fights his way through life as a stuntman, with Emily Blunt close by his side. The trailer not only promises action, but also lots of laughs and drama.
If you like disaster movies, you can look forward to the film TWISTERS. This is the sequel to TWISTER, which was shown on the big screen in 1996. In the trailer, actors Daisy Edgar-Jones and Glen Powell, as storm chasers, more or less voluntarily take on storms and even tornadoes.
We were particularly enchanted by the trailer for WICKED, an adaptation of the world-famous Broadway musical. Impressive images await us in the trailers for KINGDOM OF THE PLANET OF THE APES and A QUIET PLACE: DAY ONE. With KNUCKLES, the hedgehog of the same name from the Sonic universe comes to the fore. Further animation highlights include KUNG FU PANDA 4 and INSIDE OUT 2 as well as IF with Ryan Reynolds. Disney fans can look forward to the second part of MOANA, while DESPICABLE ME 4 was also announced with an amusing trailer. We can experience music history in the film BOB MARLEY: ONE LOVE, which is coming to cinemas this week. Here you can find a compilation of the best trailers for the Super Bowl:
https://youtu.be/UmNDqqHpHwMThose were our highlights - there is certainly more to discover. Just browse through YouTube. Which trailers and spots did you particularly like this year?