Toy Fair took place in New York City at the Jacob K. Javits Center for the last four days - finally again! In fact, this important event in the toy industry became a bit bizarre, because due to the pandemic the event had to be canceled twice, then in 2023 the actually fixed date at the beginning of the year (similar to what is usual at the Nuremberg Toy Fair) was set for fall. This apparently led to very little attendance, so that last year's fair was even canceled ...
We were accordingly pleased and, above all, excited about this year's New York Toy Fair, which usually has much more to offer in the collectibles sector than the German Spielwarenmesse . There were actually numerous manufacturers from our branch present (Pure Arts, McFarlane Toys, Mattel, Hasbro, Jazwares, and many more). We'll round up a few notable highlights for you below that caught our eye as particularly positive and worth mentioning:
DIAMOND
Although Diamond filed for Chapter 11 earlier this year, it actually looks pretty good regarding the overcoming of the industry dinosaur. Diamond Select Toys (including Gentle Giant) was on site with a great booth and presented a couple of novelties from their existing licenses like »House of the Dragon«, »Muppets«, »Lord of the Rings« and »Hobbit«, »The Walking Dead«, »Jean-Claude van Damme«, »Star Wars«, »AEW«, »BRZRKR«, »Planet of the Apes« and many more. There was really interesting stuff to see, especially for fans of the Select figures. Fortunately, things are continuing at Diamond - and that's great!
SUPER IMPULSE
MOTU fans know this manufacturer through their funny »World’s Smallest« action-figures. They made a deal with Hasbro and will release “Mr. Potato Head«-like PopTaters, as well as the smaller Tots - and doing that, they also reached into the Mattel license box. There will be potato He-Man and Skeletor figures - but do we need them? That's very special, isn't it?
NACELLE TOYS
The relatively new player in the action-figure game, Nacelle Toys (or The Nacelle Company), was highly motivated and represented at Toy Fair with an astonishing number of new products. The 2nd wave of their most successful license »Biker Mice from Mars« was on display - here you can look forward to 5 or actually 6 new characters (Fred the Mutant will be included as an accessory with Karbunkle). This all looks really cool - and Brian Volk-Weiss (The Toys That Made Us) underlined that the figures will be very lavishly equipped!
The »Sectaurs - Warriors of Symbion« figures also exude full retro charm. Then there will be a new line called »Nacelle Mini«, similar to the ReAction figures from Super7 - and here they start with the first line-up for »The Great Garloo«.
The array of Nacelle's »Star Trek« action-figures was very impressive. The series finally doesn't start with the next Spock or Kirk, but with a great mix of supporting characters - and with great details and accessories.
The line of figures of the TV series »The Expanse« also continues - and if we let Nacelle's performance take effect, we firmly believe that the team around Brian Volk-Weiss will still have a lot to say in the industry in the future. Awesome!
MATTEL
The main topic at Mattel is and remains of course »Masters of the Universe«. For all Origins collectors, the next dream when it comes to playsets will - hopefully - come true: Mattel is bringing the Fright Zone of the Evil Horde, in a significantly expanded version than the one we had - or didn't have - as children.
We have the impression that the Masterverse figures are getting better and better. Terror Claws Skeletor, for example, looks stunning!
But the community was particularly excited about the first "real" look at the »ThunderCats x MOTU Crossover«. The first 7 figures were shown, which all come with swappable parts so that you can set up the characters in either a classic or crossover look. How cool are Battle Cat or Skeletor, for example - or even Lion-O's Eternian armor! We think they look damn cool and are looking forward to your reactions.
Another interesting thing to mention at Mattel: The new label »Brick Shop« apparently replaces the outdated »Mega Construx«. Apparently there is now an untamed attack on Lego - exciting!
McFARLANE TOYS
We couldn't find any completely new licenses at McFarlane. A lot was shown for »Warhammer 40.000«, »World of Warcraft« and »Diablo 4«, the »DC Multiverse« and the »DC Super Powers« figures.
The »Movie Maniacs« line will be getting some really cool new additions like Tony Montana from Scarface or Po, the Kung Fu Panda. But the other McFarlane classic, »Spawn«, is also getting some new releases on the occasion of its 30th anniversary.
McFarlane, like Diamond, has a »BRZRKR« license (for the comic created by Keanu Reeves, among others). And the relatively new »Marvel« line-up is also going strong, with many 1/10 and 1/6 scale figures to be added. We think that Beast was an outstanding announcement and really well done!
NECA
Of course, the horror section is a very strong topic also at Neca (»Evil Dead«, »Texas Chainsaw Massacre«, »Chucky«, »Halloween« etc.), although the »Terrifier« license will probably give most of you the greatest joy. We can look forward to Ultimate and Toony Terrors figures for all three parts - fantastic!
Two Ultimate versions on »Beetlejuice Beetlejuice« will be coming as well as really cool accessory sets for the first Beetlejuice film.
The new Xenomorph as an Ultimate figure literally is a killer - probably the best alien from Neca to date!
Did you know that »Jaws« would be 50 years old this year? We did - and we actually speculated on new figures and stuff for this particular occasion. Neca is busy and is finally bringing Ultimate figures for Sam Quint and Matt Hooper (but where's Chief Brody?), as well as a remake of the legendary "The Game of Jaws" game including a really well done Bruce - that is jaw(s)dropping news indeed!!!
We think that the "Elvis" Stitch Ultimate figures are super sweet und designed in a really creative way, with all the "mix and match" features.
As always, a large part of the space at the booth is taken up by the four popular turtles - so there was a flurry of new »Turtles« products in New York. We were particularly blown away by the three »Universal Monsters« crossover reveals: Krang as Metaluna Mutant (wow!), finally a Dracula - embodied by Shredder, of course - and Mikey & Donnie as a two-headed monster, based on »The Manster«. What an epic-bad-ass-action-figure - amazing! Actually, Bebop and Rocksteady are just as cool in their concept version of the 1990 Turtles movie, which is 35 years old this year. Probably nobody expected these two dudes.
After the first Ultimate and Toony Classics figures for »Sesame Street« being such a success with you, the story goes on. Of course, The Count should not be missing, but Oscar the Grouch (with super funny accessories including elephant trunks), Big Bird and Herry Monster were also shown.
Yes, we are busy aswell and will list all the new products in our shop as soon as we have information and prices.
You can already pre-order many of the Neca announcements from us!
THE LOYAL SUBJECTS
M.A.S.K. is back! One of the absolutely hottest toylines of the 80s is experiencing a revival thanks to The Loyal Subjects - unbelievable! We all knew for quite some time that the rather small and insignificant manufacturer had signed the license. To be honest, we had expected the characters to be implemented in a more simplified or even differently proportioned way ... But we were proven wrong - fortunately!
The Loyal Subjects gives us a renaissance of the old vehicles with their figures (and of course masks) - but pimped a bit, with a few more elaborate details here and there (pegs for the holes in the feet, smoke or gunshot effects for the vehicles, mask effect effects for the masks, etc. ;). The childhood flashback army has been dancing tango with us since the weekend and we're sure many of you feel the same way.
Of course, Thunderhawk, Condor, Switchblade and two versions of Rhino have been announced for the first wave. But we expect it to be a huge success and of course hope that The Loyal Subjects won't be overwhelmed by this task. This will probably be one of the top topics of the year - crazy! When we will be listing the M.A.S.K. line-up, we cannot tell you yet. But they will come ...
For more input around New York Toy Fair we recommend you the
YouTube channel of Pixel Dan or the
full coverage with many images on Toyark.com - have fun!