Yesterday, the NEW YORK TOY FAIR 2026 came to a close, and as always, it was an overwhelming sensory experience! We scoured social media and have compiled the most important news and biggest highlights for you. Of course, we haven't seen everything yet, and new videos are still appearing on toy reviewer channels on YouTube. This post can therefore only offer a first glimpse and is not intended to be comprehensive:
At MCFARLANE, sports were the dominant theme. A plethora of NHL, NFL, NBA, and MLB figures were on display – nice, especially because of their great articulation, but of less interest to European audiences. What probably generated the most buzz was the licensing deal they secured with Sony Interactive Entertainment. Some toys for »Helldivers 2« were already on show, and the first figures for »God of War« are also on the horizon. Collectibles for other major PlayStation IPs like »The Last of Us«, »Bloodborne«, »Ghost of Tsushima« and »Horizon« are also in the works. We're particularly curious to see how these figures compare to the competing product from Spin Master. In the gaming section, the Elite Edition Lich King from »World of Warcraft« was certainly another highlight. So far, we have to admit that the Elite Edition lives up to its name – keep it up, McFarlane! Of course, they'll also continue with new characters in the »Mortal Kombat« series and other established franchises (»Fallout«, »Avatar«, Anime, etc.), but instead of listing everything here, we'd rather recommend Pixel Dan's booth tour on YouTube:
https://youtu.be/EyJY-qScGzsAs always, NECA launched a large selection of figures. New licenses include a classic »DuckTales« series and »The Muppets«. The latter is a natural fit, as the manufacturer already has »Sesame Street« in their assortment. Furthermore, there will be a collaboration with McDonald's. NECA has also secured another new license for »Dead by Daylight«, with the Trapper being the first figure revealed. The Fisherman from »I Know What You Did Last Summer« made his debut in the Toony Terrors line. There are also new additions to the Ultimate figures for »Predator: Badlands«. With the Ultimate Eddie from the »Stranger in a Strange Land« artwork, the manufacturer is bringing another Iron Maiden cover to life. If you've been collecting NECA horror figures for a while, you'll surely remember the Pamela Voorhees shrine from »Friday the 13th«. It's now getting a re-release with LEDs that simulate flickering candlelight – awesome!
TRICK OR TREAT STUDIOS is known for dedicating themselves almost exclusively to the horror genre and produce figures in all sorts of scales, such as their series of small, retro-style figures from »Day of the Dead«. Among the slightly larger action figures on display were the »Maniac Cop« and the »Leprechaun«, the latter also available in a giant version with fabric clothing and real hair. We're not entirely sure, but it might even be life-size. The complete lineup of »Killer Klowns From Outer Space« delivered an impressive burst of color. A figure series based on »Creepshow« will be released in 2027; the unpainted prototypes were exhibited in New York. A really cool collectible is the life-size T-60 helmet from »Fallout«. It's a real beast!
The manufacturer ZOMBIE SAILOR'S TOYS exhibited at the Toy Fair for the first time, showcasing a wide range of beautifully painted wrestling action figures. Several movie characters were also on display at their booth. The stylized figures have a somewhat cartoonish feel, which is certainly a matter of taste. There's a series based on »Army of Darkness«, in which the Winged Deadite, along with Ash in several variations, is undoubtedly the highlight. Other stylized figures were available from »Silent Hill« and »Ace Ventura«, among others.
At NACELLE, the second wave of their »Star Trek«" 1/12 scale line was on display. Also really cool are the action figures from the fantastic TV series »The Expanse«, which are already listed for pre-order in our shop.
Mattel may have landed a golden license with »KPop Demon Hunters« (because of »Golden«, get it? 😉). The toy manufacturer already presented a first look at its product range for the film in New York. Besides Nerf guns, card games, and soda cans, we can also look forward to high-quality action figures with interchangeable faces. And for those who prefer the soundtrack, a matching Singing Doll is a great gift for a child, killing two birds with one stone. Of course, the »Masters of the Universe« were even more of a focus for MATTEL. We already published a detailed article about this in our news section yesterday. MOTU fans, be sure to check that out 😎. Besides that, the really cool wrestling legends and Hall of Famers from MATTEL should also be mentioned, especially the absolute and sadly deceased icon Hulk Hogan.
Our Canadian friends at PURE ARTS brought a significant number of high-end collectibles to the Toy Fair. Most of what was on display at their booth in New York was already featured in our "On the Road" video from this year's Nuremberg Toy Fair. However, they unveiled some fantastic new items for »Elden Ring« for the first time in the Big Apple: a scaled replica of Malenia's arm and three highly detailed miniature helmets.
The manufacturer THE LOYAL SUBJECTS was, of course, back in New York after the huge MASK sensation last year. It's already known that wave 2 is in the planning and pre-production phase. But a new variant of Thunderhawk caused a real surprise: the so-called "Hologram Edition" (with a glow-in-the-dark feature!). This special edition will likely be released as an SDCC exclusive. We also thought the Toys"R"Us mini playset was really fun – historically valuable and great for kids to play with, or, of course, a fun nostalgic collectible for us big kids. 😊
You can find a whole series of booth tours on the YouTube channels of
CoolToyReviews:
https://www.youtube.com/@CoolToyReviewsPixel Dan:
https://www.youtube.com/@Pixel-danand NerdNewsToday:
https://www.youtube.com/@NerdNewsTodayYou can find many photos of the exhibitions at TOYARK:
https://www.toyark.com/2026/02/15/toy-fair-2026-full-coverage-round-up-with-links-to-all-stories-581491