Tonight, the U.S. hosted their biggest annual spectacle: Super Bowl LIX (or 59). While American football is gradually gaining popularity in our regions, its complex rules and tactical back-and-forth on the field still leave many in traditional football nations scratching their heads. In the U.S., however, it's an integral part of society, culture, and student life.
This season's grand finale took place in New Orleans, where the Kansas City Chiefs (winners of the American Football Conference, AFC) faced off against the Philadelphia Eagles (winners of the National Football Conference, NFC). The Chiefs, who had won the last two Super Bowls, were considered the clear favorites beforehand. In the U.S., the generation of superstars led by quarterback Patrick Mahomes and tight end Travis Kelce is referred to as "the dynasty". They finished the regular season with a sensational 15-2 record. Yet from the very beginning, the team was backed against the wall. The Eagles completely steamrolled Kansas City. By halftime, they led 24 to 0, including two interceptions by Mahomes and a defensive touchdown by the Eagles. The second half also started with a dismal performance from the Chiefs' offense, that only managed to score in the last 40 seconds of the third quarter. With a score of 34 to 6 heading into the final quarter, the Eagles further extended their lead with two additional field goals, bringing it to 40 to 6. Only in the last three minutes, far too late, did the Chiefs rally and score two 8-point plays. Final score: 40 to 22 for the team from Philadelphia.
In the U.S., bookmakers are famously regarded as a go-to oracle for all societal matters — from politics to wildfires and even the color of the Gatorade consumed by the players. Across the board, they had predicted a victory for the Kansas City Chiefs. This was really an upheaval and a strong showing by the Philadelphia Eagles - congratulations to the winners!
But let's move on to the topics that probably interest you more: the trailers, commercials, and music!
As in previous years, the show was opened musically with performances of the US national anthem as well as »America the Beautiful« and »Lift Every Voice and Sing«, accompanied by military jets flying over the stadium. In 2025, the 3 songs were sung by jazz singer Jon Batiste, Lauren Daigle and Ledisi, all of whom are from Louisiana, where the game was played.
As always, the biggest spectacle was of course the halftime show, which this year was performed by rapper Kendrick Lamar. Lamar had already performed during the halftime break in 2022, but back then he was part of an ensemble. This time he was the sole headliner and delivered a truly impressive show on the biggest stage in the world with a remarkable group of dancers, during which he performed the biggest hits of his career to date. Lamar also brought singer SZA on stage for two of their songs. His performance of »Not Like Us« was particularly celebrated; a diss track against rapper Drake, with which he had already made history at this year's Grammy Awards with 5 wins; peppered with a dance performance by tennis legend Serena Williams. Just like his music itself, his entire performance was full of social criticism and political messages. His performance was announced by Samuel L. Jackson in an Uncle Sam costume, who repeatedly gave critical comments inbetween songs, and his all black dancers were dressed in the colors of the US flag.
Of course, we're all always incredibly excited to see what brand new trailers for upcoming films and series the film studios will present to us for the Super Bowl. For a few years now, however, it seems to have become a kind of new marketing strategy to put some previews online a few days before the Super Bowl (see »Jurassic World Rebirth«, »The Fantastic Four: First Steps«, »Final Destination Bloodlines«, »M3GAN 2.0« or »The Smurfs«). This year there were a few short "big game spots" at the event, such as »F1«, »How To Train Your Dragon« and of course »Mission: Impossible – The Final Reckoning«. Disney showed a really funny clip for the live-action adaptation of »Lilo & Stitch« and Apple released the »DUHPOCALYPSE« trailer for the upcoming Apple TV+ series »The Studio«. That could be really cool - the trailer is a must-see for all fans of zombified diarrhea humor ;). The only real trailer premiere - as long as we didn't miss anything - was the (hopefully final) clip for Marvel's »Thunderbolts*«. That could really be something, but the question is whether all the film's gags haven't already been used in this clip. Otherwise, we would like to recommend the following two titles, for which the already previously released trailers were shown: »The Amateur« (looks like an exciting action thriller - and Rami Malek in the lead role is a must) and »Novocaine«. Here Jack Quaid plays a totally normal guy whose crush is kidnapped. He subsequently goes on an action-packed criminal hunt with his unexpected ability to feel no pain. It looks like a funny, bizarre and bloody, action-packed mix :)! The film will hit cinemas in March. We recommend this video from KinoCheck.com, in which you can find a good compilation of the Super Bowl trailers:
https://youtu.be/Yso37lp0a6UIt's not just film studios, but various companies who use the event for their advertisements. A 30-second commercial at the Super Bowl cost 7-8 million dollars, and that's just the broadcasting rights. On top of that, of course, there are the production costs and the fees for as much star power as possible. So during the commercial breaks, it's all about going big! Due to the Super Bowl's huge reach, the broadcast slots were sold out in no time at all this year. As always, the aim was to create spots that the world would talk about. You can find lots of compilations of the best commercials on YouTube. We've picked out five spots here that we particularly liked:
Stella Artois: »The Other David« - Starring David Beckham & Matt Damon
David Beckham learns from his parents that he has a twin brother called "the Other David". Beckham travels to America to meet his twin, played by Matt Damon. We like the self-ironic style of the two Davids and the meta joke on the topic of fame.
https://youtu.be/GAoeGC-eL4IPringles: »The Call of The Mustaches« – Featuring Adam Brody, Nick Offerman & James Harden
The Pringles logo provided the idea for »The Call of The Mustaches«, a wonderfully absurd spot full of funny ideas and a brilliant soundtrack that sounds very familiar to all of us.
https://youtu.be/uAOFSKaIXmsUber Eats: »A Century of Cravings« – Starring Matthew McConaughey, Greta Gerwig, Charli XCX, Martha Stewart, Sean Evans & Kevin Bacon
Uber Eats has hit the jackpot. Their spot spans a wide arc of 100 years and tells of a big football conspiracy, or should we say foodball?
https://youtu.be/YYb6erM8z8wHellmann’s: »When Sally Met Hellmann's« – featuring Meg Ryan & Billy Crystal
This time it is Hellmann’s mayonnaise that leads to orgiastic enthusiasm in Meg Ryan and Sydney Sweeney has a small cameo appearance with the final punch line.
https://youtu.be/UX9qfSEKyucCoors Light: »Slow Monday« – Featuring sloths
Without any star power, but with a whole army of sloths and the sounds of The Mamas and The Papas' »Monday, Monday«, the funny spot is about the discovery of slowing down. And on this Monday, after the long Super Bowl night, we definitely see potential for relating to the protagonists of the spot.
https://youtu.be/QTj2BH0qJjUDid you follow the event?